TikTok Ad Targeting & Audience in Vietnam 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 107.9M Audience.

In July 2026, Ad Targeting in Vietnam exceeds 107.1M.

In August 2026, Ad Targeting in Vietnam exceeds 107.9M, an increase of +782K, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    44M
    40.8%
  • FEMALE
    63.8M
    59.2%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    24M
    22.31%
  • 25-34
    51.4M
    47.71%
  • 35-44
    19.5M
    18.1%
  • 45-54
    7.2M
    6.72%
  • 55+
    5.5M
    5.16%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    28.9M
    51.63%
  • Samsung
    10.9M
    19.52%
  • OPPO
    9.4M
    16.85%
  • Vivo
    2.7M
    4.89%
  • Xiaomi
    2.5M
    4.57%
  • RealMe
    962K
    1.72%
  • Nokia
    117K
    0.21%
  • HUAWEI
    107K
    0.19%
  • LG
    61K
    0.11%
  • TECNO
    44K
    0.08%
  • Motorola
    43K
    0.08%
  • SONY
    41K
    0.07%
  • Honor
    13K
    0.02%
  • OnePlus
    12K
    0.02%
  • ITEL
    10K
    0.02%
  • ZTE
    7K
    0.01%
  • Infinix
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    103M
    94.63%
  • English
    4.4M
    4.11%
  • Traditional Chinese
    534K
    0.49%
  • Korean
    177K
    0.16%
  • Japanese
    135K
    0.12%
  • Spanish
    74K
    0.07%
  • Thai
    69K
    0.06%
  • Russian
    61K
    0.06%
  • French
    51K
    0.05%
  • Tamil
    32K
    0.03%
  • Portuguese
    28K
    0.03%
  • German
    25K
    0.02%
  • Indonesian
    23K
    0.02%
  • Italian
    19K
    0.02%
  • Swedish
    16K
    0.01%
  • Arabic
    16K
    0.01%
  • Telugu
    12K
    0.01%
  • Malayalam
    11K
    0.01%
  • Dutch
    11K
    0.01%
  • Polish
    10K
    0.01%
  • Malay
    10K
    0.01%
  • Hindi
    10K
    0.01%
  • Turkish
    7K
    0.01%
  • Hungarian
    7K
    0.01%
  • Finnish
    6K
    0.01%
  • Hebrew
    5K
    0%
  • Romanian
    4K
    0%
  • Kannada
    4K
    0%
  • Ukrainian
    3K
    0%
  • Marathi
    3K
    0%
  • Gujarati
    3K
    0%
  • Czech
    3K
    0%
  • Punjabi
    2K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Food & Beverage
    79.1M
    6.44%
  • Apparel & Accessories
    78.4M
    6.39%
  • Household Products
    78M
    6.35%
  • Apps
    77M
    6.27%
  • Beauty & Personal Care
    76.7M
    6.25%
  • Tech & Electronics
    75.7M
    6.17%
  • News & Entertainment
    74.8M
    6.09%
  • Home Improvement
    71.2M
    5.8%
  • Appliances
    69.9M
    5.69%
  • Baby, Kids & Maternity
    68.9M
    5.61%
  • Games
    68.3M
    5.56%
  • Life Services
    67.4M
    5.49%
  • Business Services
    64.3M
    5.24%
  • Vehicles & Transportation
    62.7M
    5.11%
  • Sports & Outdoors
    51.4M
    4.18%
  • Travel
    46.9M
    3.82%
  • Education
    46.7M
    3.81%
  • Pets
    44.9M
    3.66%
  • Financial Services
    23.9M
    1.95%
  • E-Commerce
    1.7M
    0.15%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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