TikTok Ad Targeting & Audience in Netherlands 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Netherlands. TikTok Ad Targeting in Netherlands now has more than 7.2M Audience.

In July 2026, Ad Targeting in Netherlands exceeds 7.8M.

In August 2026, Ad Targeting in Netherlands exceeds 7.2M, an increase of -653K, and the GDP per capita in Netherlands is $52.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Netherlands Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    2M
    27.7%
  • FEMALE
    5.2M
    72.3%

TikTok Targeting Audience Netherlands Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    1.7M
    24.21%
  • 25-34
    2.5M
    35.12%
  • 35-44
    1.2M
    17.23%
  • 45-54
    941K
    13.01%
  • 55+
    754K
    10.42%

TikTok Targeting Audience Netherlands Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.4M
    71.15%
  • Samsung
    478K
    23.22%
  • OPPO
    41K
    1.99%
  • Xiaomi
    33K
    1.6%
  • OnePlus
    10K
    0.49%
  • HUAWEI
    10K
    0.49%
  • Motorola
    7K
    0.34%
  • SONY
    2K
    0.1%
  • RealMe
    2K
    0.1%
  • Nokia
    2K
    0.1%
  • Zen Admire Unity
    1K
    0.05%
  • ZTE
    1K
    0.05%
  • Vivo
    1K
    0.05%
  • TECNO
    1K
    0.05%
  • LG
    1K
    0.05%
  • Infinix
    1K
    0.05%
  • ITEL
    1K
    0.05%
  • Honor
    1K
    0.05%
  • Discovery
    1K
    0.05%

TikTok Targeting Audience Netherlands Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Dutch
    5M
    49.21%
  • English
    2.1M
    20.43%
  • Russian
    589K
    5.72%
  • Tamil
    534K
    5.18%
  • Turkish
    269K
    2.61%
  • Telugu
    212K
    2.06%
  • Arabic
    210K
    2.04%
  • Polish
    203K
    1.97%
  • German
    169K
    1.64%
  • French
    139K
    1.35%
  • Portuguese
    136K
    1.32%
  • Spanish
    127K
    1.23%
  • Swedish
    109K
    1.06%
  • Romanian
    92K
    0.89%
  • Vietnamese
    65K
    0.63%
  • Italian
    50K
    0.49%
  • Traditional Chinese
    39K
    0.38%
  • Ukrainian
    24K
    0.23%
  • Hungarian
    18K
    0.17%
  • Thai
    16K
    0.16%
  • Malayalam
    15K
    0.15%
  • Indonesian
    14K
    0.14%
  • Hindi
    14K
    0.14%
  • Punjabi
    11K
    0.11%
  • Japanese
    10K
    0.1%
  • Greek
    10K
    0.1%
  • Malay
    9K
    0.09%
  • Korean
    9K
    0.09%
  • Kannada
    8K
    0.08%
  • Finnish
    7K
    0.07%
  • Marathi
    4K
    0.04%
  • Gujarati
    4K
    0.04%
  • Czech
    4K
    0.04%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Netherlands Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    3.6M
    5.96%
  • Beauty & Personal Care
    3.6M
    5.93%
  • Apps
    3.5M
    5.9%
  • Business Services
    3.5M
    5.8%
  • Food & Beverage
    3.5M
    5.79%
  • Life Services
    3.4M
    5.68%
  • Apparel & Accessories
    3.4M
    5.66%
  • Home Improvement
    3.3M
    5.52%
  • Travel
    3.2M
    5.41%
  • Household Products
    3.2M
    5.39%
  • Tech & Electronics
    3.2M
    5.37%
  • Games
    3.2M
    5.27%
  • Appliances
    3.1M
    5.12%
  • Vehicles & Transportation
    3M
    4.99%
  • Sports & Outdoors
    2.9M
    4.79%
  • Pets
    2.7M
    4.54%
  • Education
    2.6M
    4.4%
  • Financial Services
    2.5M
    4.27%
  • Baby, Kids & Maternity
    1.3M
    2.15%
  • E-Commerce
    1.2M
    2.07%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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