TikTok Ad Targeting & Audience in Turkey 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Turkey. TikTok Ad Targeting in Turkey now has more than 56.3M Audience.

In July 2026, Ad Targeting in Turkey exceeds 55.8M.

In August 2026, Ad Targeting in Turkey exceeds 56.3M, an increase of +440K, and the GDP per capita in Turkey is $8.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Turkey Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    33.7M
    59.91%
  • FEMALE
    22.5M
    40.09%

TikTok Targeting Audience Turkey Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    13.4M
    23.88%
  • 25-34
    26.6M
    47.22%
  • 35-44
    8.5M
    15.24%
  • 45-54
    4.3M
    7.77%
  • 55+
    3.3M
    5.89%

TikTok Targeting Audience Turkey Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.1M
    42.86%
  • Xiaomi
    4.9M
    23.11%
  • Samsung
    4.6M
    22.01%
  • OPPO
    1M
    5.14%
  • HUAWEI
    563K
    2.64%
  • Vivo
    202K
    0.95%
  • RealMe
    169K
    0.79%
  • TECNO
    159K
    0.75%
  • Infinix
    130K
    0.61%
  • LG
    107K
    0.5%
  • Honor
    50K
    0.23%
  • ITEL
    34K
    0.16%
  • Nokia
    27K
    0.13%
  • OnePlus
    19K
    0.09%
  • SONY
    3K
    0.01%
  • Motorola
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • ZTE
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Turkey Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Turkish
    50.6M
    85.22%
  • Arabic
    4M
    6.82%
  • English
    2.8M
    4.83%
  • Russian
    599K
    1.01%
  • Vietnamese
    214K
    0.36%
  • Spanish
    160K
    0.27%
  • French
    141K
    0.24%
  • German
    123K
    0.21%
  • Traditional Chinese
    98K
    0.16%
  • Indonesian
    62K
    0.1%
  • Tamil
    54K
    0.09%
  • Korean
    47K
    0.08%
  • Ukrainian
    40K
    0.07%
  • Japanese
    32K
    0.05%
  • Italian
    31K
    0.05%
  • Portuguese
    28K
    0.05%
  • Malay
    24K
    0.04%
  • Telugu
    22K
    0.04%
  • Hindi
    22K
    0.04%
  • Dutch
    20K
    0.03%
  • Polish
    18K
    0.03%
  • Malayalam
    17K
    0.03%
  • Swedish
    16K
    0.03%
  • Hebrew
    13K
    0.02%
  • Finnish
    12K
    0.02%
  • Romanian
    11K
    0.02%
  • Thai
    10K
    0.02%
  • Hungarian
    9K
    0.02%
  • Marathi
    8K
    0.01%
  • Kannada
    8K
    0.01%
  • Gujarati
    6K
    0.01%
  • Bengali
    5K
    0.01%
  • Punjabi
    4K
    0.01%
  • Greek
    3K
    0.01%
  • Czech
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Turkey Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    43.1M
    6.33%
  • Food & Beverage
    41.6M
    6.11%
  • News & Entertainment
    41.5M
    6.1%
  • Beauty & Personal Care
    40.8M
    6%
  • Games
    39.1M
    5.74%
  • Apparel & Accessories
    37.8M
    5.56%
  • Home Improvement
    36.9M
    5.42%
  • Life Services
    36.8M
    5.41%
  • Business Services
    36.5M
    5.36%
  • Tech & Electronics
    36.2M
    5.32%
  • Appliances
    36M
    5.29%
  • Household Products
    35.8M
    5.25%
  • Financial Services
    34.1M
    5%
  • Vehicles & Transportation
    33.8M
    4.96%
  • Travel
    32.9M
    4.83%
  • Baby, Kids & Maternity
    28.1M
    4.13%
  • Pets
    26.3M
    3.87%
  • Education
    23.3M
    3.43%
  • E-Commerce
    20.3M
    2.99%
  • Sports & Outdoors
    19.8M
    2.91%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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