TikTok Ad Targeting & Audience in United Kingdom 2024
by Werner Geyser
Last Updated: August 4 2026
20 min read
Pipiads
This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 29.6M Audience.
In July 2026, Ad Targeting in United Kingdom exceeds 29.8M.
In August 2026, Ad Targeting in United Kingdom exceeds 29.6M, an increase of -152K, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).
In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.
There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.
NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.
For more, you can check out the tiktok Ad Targeting instructions.
TikTok Ads Location Targeting Options 2022
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#Targeting LocationAudience
(July 2026)Audience
(August 2026)GrowthGDP per capita -
1
United Kingdom
29.8M29.6M-152K$40.3K
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TikTok Targeting Audience United Kingdom Gender
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GenderTikTok Target AudiencePercentage
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MALE9M30.54%
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FEMALE20.5M69.46%
TikTok Targeting Audience United Kingdom Age
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AgeTikTok Target AudiencePercentage
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13-171K0%
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18-245.8M19.76%
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25-348.2M27.75%
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35-446.3M21.33%
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45-545.2M17.62%
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55+4M13.53%
TikTok Targeting Audience United Kingdom Device
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DeviceTikTok Target AudiencePercentage
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Apple5.8M70.86%
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Samsung2M24.2%
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OPPO103K1.25%
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Xiaomi92K1.11%
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HUAWEI79K0.96%
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Motorola31K0.37%
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OnePlus29K0.35%
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Honor22K0.27%
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SONY12K0.15%
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Vivo11K0.13%
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Nokia10K0.12%
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RealMe6K0.07%
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Infinix5K0.06%
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TECNO3K0.04%
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LG2K0.02%
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Zen Admire Unity1K0.01%
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ZTE1K0.01%
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ITEL1K0.01%
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Discovery1K0.01%
TikTok Targeting Audience United Kingdom Language
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LanuageTikTok Target AudiencePercentage
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English27.8M73.5%
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Tamil1.6M4.48%
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Spanish848K2.24%
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Telugu622K1.64%
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French557K1.47%
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Polish548K1.45%
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Italian538K1.42%
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Russian537K1.42%
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Portuguese506K1.33%
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Romanian418K1.1%
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Turkish400K1.06%
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Dutch357K0.94%
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Malayalam355K0.94%
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Swedish346K0.91%
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Hindi290K0.76%
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Vietnamese248K0.65%
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Indonesian235K0.62%
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Malay203K0.54%
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Arabic170K0.45%
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Kannada161K0.42%
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Japanese140K0.37%
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Hungarian119K0.31%
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Punjabi116K0.31%
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Gujarati94K0.25%
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Traditional Chinese92K0.24%
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Finnish84K0.22%
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German80K0.21%
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Thai74K0.2%
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Marathi67K0.18%
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Korean46K0.12%
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Ukrainian40K0.11%
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Greek17K0.04%
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Hebrew13K0.03%
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Czech13K0.03%
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Bengali10K0.03%
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Rajasthani1K0%
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Oriya1K0%
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Haryanavi1K0%
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Bihari1K0%
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Assamese1K0%
TikTok United Kingdom Interests Targeting
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InterestTikTok Target AudiencePercentage
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Beauty & Personal Care18.8M6.17%
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Apparel & Accessories18.4M6.03%
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News & Entertainment18.3M6%
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Apps18M5.88%
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Tech & Electronics17.7M5.79%
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Household Products17.2M5.63%
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Appliances17M5.59%
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Home Improvement17M5.57%
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Business Services16.9M5.53%
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Food & Beverage16.7M5.48%
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Life Services16.2M5.3%
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Sports & Outdoors15.8M5.18%
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Travel15.7M5.15%
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Vehicles & Transportation15.6M5.13%
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Games15M4.9%
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Financial Services14M4.61%
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Pets13.8M4.53%
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Education11.2M3.69%
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Baby, Kids & Maternity9.9M3.26%
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E-Commerce1.8M0.6%
Ad Targeting
TikTok Ads Manager supports the following targeting dimensions:
| Audience | Include | Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic). |
| Exclude | Exclude Lookalike or Custom Audiences | |
| Demographics | Gender | Male, Female |
| Age | 13-17, 18-24, 25-34, 35-44, 45-54, 55+ | |
| Location | Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only). | |
| Language | Delivery to users based on app language. | |
| Interests and Behaviors | Interests | Deliver to users based their higher interaction with certain Interests. e.g. "Gaming" |
| Purchase Intent | Deliver to users based their higher interaction with certain Interests. e.g. "Gaming" | |
| Behaviors |
Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators. Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion". Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports" |
|
| Hashtags | Deliver ads to people who have engaged with hashtags over the past 7 days. | |
| Device | Connection Type | WIFI, 2G, 3G, 4G, 5G |
| Operation System | iOS & Android | |
| Operation System Version | Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above. | |
| Device Model | Delivery ads to users based on user's device model. | |
| Device Price | Deliver ads to users based on device pricing, ranging from no limit to $1000+. | |
| Carrier | Deliver ads to users based on mobile phone carriers. | |
| Smart Targeting | Targeting Expansion | Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle. |
| Automatic Targeting | Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives. | |
| Targeting Recommendations | TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group. |
Conclusion
This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.
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